Are your company’s email footers limited to the old-fashioned “Sincerely” or “Best regards”? Did you ever go beyond the contact information and name of an employee in your company email footers? We are not talking about inspiring quotes.
Maybe it is time to integrate marketing and sales efforts in your business correspondence. Are you unsure how to do this? Continue reading.
This article will discuss marketing opportunities that you might be missing if your email signatures are not professional.
Below are the six top business benefits of using email signatures to communicate with customers, prospects, and partners.
Benefit #1: Get contact information right away
A professional email signature will allow email recipients to access your contact information at any time. Be sure to include all necessary information at the bottom of your message. This information can include your alternate email address, phone number and social media profile. It also can be your office address that your recipients can use to send thank-you cards or invoicing.
It is vital that your email footer includes current contact information. It becomes redundant if it does not.
People move between jobs and change their phone numbers. Companies may move their offices to new locations. These should all be included in the email signatures. To avoid chaos, it is a good idea for businesses to centrally manage all employees’ email signatures. Find out more.
Benefit #2: High personalization
Email signatures are more than just your contact information. After you’ve created the basic format, add some personal touches to your signature. This will make your recipient’s first impressions memorable.
Customers want to be able to identify the brands they are supporting. It would be great to add a picture of an employee to your email signature.
A personalized link can be added to your email footer. You can also insert a personalized link in your email footer. This could be an article that they might find helpful, a link that opens a demo version or other information that would benefit them.
Benefit #3: Your website can always be reached
It would be absurd to not include a link in your email signature if you want to increase traffic to your website. We are certain that your recipients will be amazed at how many people click on the email footer that has the links.
Other than linking to the main page of your company, you might also consider other pages with tailored messages. You can direct recipients to your contact page, our about page, or company blog. However, ensure that the email footer contains only relevant and useful links for each recipient.
Benefit #4: Promoting extra content
We have already said that you should not stop at the contact information. Sharing helpful content in your email signature is a great way to offer value to prospects or customers. You can share your whitepaper, customer testimonials, a new ebook, industry report or case study, and distribute it. Email signature marketing is a great way to inform customers about new products or discounts. Signatures are a great way to increase attendance and registrations for your webinar.
Do you have a YouTube channel full of amazing content? It can also be advertised in your email signature. There are many options. Track the results by adding a catchy CTA button to your email signature.
Benefit #5: Increase brand awareness through corporate email signatures
A company’s long-term success depends on its brand awareness. Without people being aware of your brand and the products or services it offers, a company cannot be successful. A professional email signature can help you introduce your brand to larger audiences.
Your company logo and website can be included in the email footer design. This will ensure that your brand is highlighted every time you contact your clients or customers via email.
Even if they aren’t interested, there is a good chance they will recognize your brand because they have seen your brand attributes such as a logo or combination of colors. Your email signature. An email signature is essential for any organization serious about building a brand.
Benefit #6: Building trust
We don’t want people to do a specific action when we communicate via email. We still have the ability to make our signature work. Here’s how.
Imagine your company being featured in top business magazines such as Forbes, Fortune, Entrepreneur, and Fortune. Maybe your company was awarded an award. This information can be shared with as many people possible. You can include the names of popular magazines that you were featured in in your professional email footer. It is also possible to mention that your company was named the Top Choice [insert area] Company 2022 in Europe. You don’t have to ask recipients for their opinions, but this builds trust and credibility.
Consider how often you use your email address to reach out to people and businesses. Multiply that number by the employees within your company and you will see how many opportunities there are to promote your brand and products in email.
This would be awkward if your product was advertised in every email. This aggressive marketing will only make your image worse. Your professional email signature can make it so much easier.
Your marketing options will expand if your signature is mandatory in your email. The signature can make your messages more personal, share contact information, promote landing pages, blog posts, and increase your social media followers.